Professional Pay-per-Click (PPC) Campaign Management
For many businesses with ambitious growth targets, a profitable, reliable and scalable PPC approach is one of their top priorities.
Whether it’s taking traffic from your competitors, putting your website right in front of customers at their moment of decision, or retargeting visitors who are considering you but haven’t yet pulled the trigger, pay-per-click advertising allows you to precisely target the right people at the right time.
Combine this targeting precision with granular performance data and the powerful audience measurement tools that can inform organic marketing channels like SEO and it’s easy to see why we recommend that clients have at least one paid ad channel in operation whenever possible.
But not all PPC campaigns are created equally.
While strategically planned ads can achieve remarkable results for your business, ineffective campaigns can end up costing you a lot of money without increasing your traffic or conversions.
The almost infinite targeting options and the mountain of resulting data mean that PPC is becoming increasingly complex. This means that for most SMEs, self-managing their PPC is no longer a viable option.
That’s why expert PPC campaign management services are a worthwhile investment.
I’ve been helping businesses run successful PPC campaigns since 2019.
Because I’ve also highly focused on optimising for conversions, my PPC management service covers the whole funnel to make sure that I’m delivering the only thing that really matters — sales.
I’m obsessed with achieving the very best results for my clients, so I don’t just launch a campaign and leave it there. Through a process of constant testing and refinement, I maximise your return on investment and help you meet your growth goals.
Flat Management Fees That Don't Eat into Your Ad Spend
I charge a flat management fee for my PPC management, unlike agencies that charge a percentage of ad spend.
Why? Because if I charge a percentage of ad spend, my goal would be to maximize your ad spend rather than your profit — even if increasing your ad spend doesn’t make sense!
With a fixed management fee, my goals are aligned with yours, so you can relax knowing that I’m making suggestions to make you more money, not me.
The PPC Ad Channels I Work Across
With a dedicated PPC Manager working each advertising channel, you have the reassurance that the expert managing your ad campaign has the knowledge and experience to maximize your return.
And unlike single-platform PPC agencies — because I have Specialists across a wide range of digital marketing channels — my ad channel recommendations are based on what’s best for your business rather than just what I want to sell more of.
- Google Ads
Competition on Google Ads is fierce, but my PPC expertise are at the top of my game. By constantly reviewing and refining your ad campaigns, I’ll help you stay one step ahead of your competition.
- Facebook and Instagram Ads
From keeping on top of ever-changing audience targeting options to creating scroll-stopping ad creative, I know the platforms — and how to drive ROI — inside out.
- Remarketing
A returning visitor is 43% more likely to convert on your website than a new one. With remarketing, I bring unsold visitors back to your site through whichever platform drives the best ROI.
Whether using dynamic remarketing for eCommerce businesses or using content-focused campaigns for lead generation websites, I will create and run a remarketing strategy that grows sales while increasing brand awareness.