Professional Google Ads Campaign Management That Accelerates Your Growth
For businesses with ambitious growth targets, a profitable Google Ads campaign is often a top priority.
Getting your website to rank at the top of Google for your most important search queries usually takes months, if not years. Google Ads is a fantastic way to position your business at the top of the search results straight away.
Not only that, but optimized Google Ads will increase your CTR (click-through-rate), and when coupled with an expertly crafted landing page, full of killer copy, they drive valuable conversions.
But not all Google Ads campaigns are created equally.
While a well-devised Google Ads strategy can do wonders for your business, a poorly managed or ineffective campaign will drain your finances without making a difference to your website’s performance.
The trouble is, great Google Ads campaigns aren’t simple or quick to set up. That’s why expert Google Ads management services are a worthwhile investment.
That’s why I’m here.
I have nearly three years of Google Ads experience. I know how to run Google Ads that get your business the exposure, clicks, and conversions it deserves.
I can take care of all aspects of your ad campaigns, from setting up the campaign, reviewing and optimizing live ads, bid management, and ad copy creation. I’ll do whatever it takes to achieve the best results for your business.
Even once your campaigns are up and running and bringing in sales, I don’t stop there. I’m obsessed with achieving the very best results so I monitor your ad campaigns and — through a process of constant testing and refinement — maximize your return on investment.
I personally manage your PPC campaigns. I love what I do. I use tools to research, report and monitor.
I’m here to increase your traffic, grow your revenue and hit your business goals with my Google Ads management services.
How I Do Google Ads Management
I have years of Google Ads experience and some incredible success stories of businesses I’ve helped to grow and exceed their goals.
I’m always results-driven, and I have the skills, experience and expertise needed to get your business consistent and measurable results.
- Google Ads Campaign Auditing
Already have existing Google Ads campaigns that aren’t converting? I’ll provide you with a deep analysis of your Google Ads campaign’s performance and look at improvements that can be made to give that performance a much-needed boost.
- Campaign Setup
I take care of the end-to-end setup of a wide range of Google Ads campaigns.
I am expert in setting up various successful and profitable campaigns, including search ads, product listing ads (PLAs or Google Shopping ads), display ads, remarketing ads, RLSAs (Remarketing Lists for Search ads) and YouTube ads.
- Campaign Management
Whether you already have a set of Google Ads campaigns that need some TLC or you need a completely new set of campaigns created, I can regularly manage your campaigns for maximum profitability.
- Conversion Tracking
Conversion tracking is absolutely vital for the overall success of your pay-per-click campaigns. Without it, I’am essentially bidding in the dark. That’s why I make sure conversion tracking is set up correctly. With this in place, I can accurately gauge how your campaigns and landing pages are performing and make any relevant optimisations.
- Ad Copy Creation
I write super-effective Google Ads copy that sums up your business and your brand’s tone of voice and encourages people to click through to your website.
I’ll also regularly test ad performance, tweaking the text or adding new variations to ensure I constantly remain ahead of the game.
- Landing Page Development
Every time I see Google Ads directing people to weak landing pages, I recoil. For ad campaigns to get real revenue-increasing results, they need to be accompanied by compelling landing page copy.
My expertise in Copywriting can write landing pages that capture your brand voice and values. With off-the-chart, impressive copywriting, I’ll get through to your visitors on a deeper level and — most importantly — sell your products.
How Your Google Ads Campaign Will Start
Step 1 — Google Ads Strategy and Account Setup
Successful Google Ads campaigns are built on a solid strategy, strong initial setup and thorough campaign structure.
Designing an effective Google Ads strategy and building out the ad campaigns takes the majority of the first month of your campaign. There’s no point putting your ads live and throwing away ad spend on a half-built campaign that won’t convert.
That’s why I take the necessary time to build a tightly structured set of campaigns containing highly targeted ad groups that focus on the different pages/product groups on your website. I’ll also craft high-converting ad copy and ensure conversion tracking is firing correctly.
Step 2 — Landing Page Analysis and Development
A question that I regularly get asked is “how long will it take my PPC campaigns to convert?” There is one critical answer to this, and it all boils down to how well your landing page performs and how well it has been optimised for conversion.
A business/website could have the best set of highly optimised PPC campaigns going. But if the landing page isn’t designed to convert users, I can guarantee that people will either drop straight off the page or won’t be able to find what they are looking for fast enough.
I begin making landing page recommendations from the offset. If I feel changes need to be made before I send paid traffic to them, I will let you know.
Sometimes it isn’t always obvious that a landing page won’t perform well, but I can gauge this pretty quickly once the PPC campaigns start running. In this case, I’ll take rapid action to let you know what I’d recommend.
Step 2 — Landing Page Analysis and Development
A question that I regularly get asked is “how long will it take my PPC campaigns to convert?” There is one critical answer to this, and it all boils down to how well your landing page performs and how well it has been optimised for conversion.
A business/website could have the best set of highly optimised PPC campaigns going. But if the landing page isn’t designed to convert users, I can guarantee that people will either drop straight off the page or won’t be able to find what they are looking for fast enough.
I begin making landing page recommendations from the offset. If I feel changes need to be made before I send paid traffic to them, I will let you know.
Sometimes it isn’t always obvious that a landing page won’t perform well, but I can gauge this pretty quickly once the PPC campaigns start running. In this case, I’ll take rapid action to let you know what I’d recommend.
Step 3 — Google Ads Campaign Management
Full-service management of PPC campaigns is imperative for the health and performance of your ads.
We have a large list of campaign optimisations we perform to maximise your ROI. These include running regular search query reports to find new high-quality keywords and to identify negative keywords we need to add. We’ll adjust bid optimisation, make ad copy tweaks and review landing page performance, amongst other optimisations.
When we’re confident we’ve got a successful formula in place to run your ads, we’ll talk to you about scaling up your ads to increase your sales and hit your business’s goals.
Get Started Now
Step 1 — Order Your Free Digital Marketing Review
Before I dive in, I want to establish your goals and find the best way to achieve them. If you’re not sure yet, I’ll support you to set solid, ambitious growth goals.
Step 2 — Get Your Marketing Review
Once you get your digital marketing review on video call, understand it, and find out what quick wins and improvements I recommend you make to your website and digital marketing strategy.
Step 3 — Choose to Implement My Recommended Strategy
Your review will include a new digital marketing strategy for your business.
You don’t need to use our digital marketing services to follow it. You can implement the quick wins and strategy yourself — if you have the time to do it. If you lack the time or have other important work to do, let’s talk, and I’ll explain how I can support you.
Step 4 — Watch Your Traffic, Leads or Conversions Increase
The strategy I recommend will increase your website’s traffic, lead generation and sales.
I’ve helped hundreds of businesses with ambitious growth goals like yours to double their traffic, triple their leads and quadruple their sales. Each successful campaign started with a company requesting a free digital marketing review.
Request your free website and marketing review, and I’ll show you how you can achieve the same results.