Revenue-Boosting Facebook Ads Management with Transparent and Measurable Results
With its 2.7 billion users and much-discussed mountains of user data, Facebook’s ad platform has continued to be a top marketing priority for many high-growth businesses looking to scale their online sales — and with good reason.
Whether it’s finding new advertising targets using Facebook’s sophisticated lookalike algorithms or understanding the most engaged audiences through the reported insights, Facebook has earned its status as a rapid-growth and highly trackable platform.
But gone are the days of dirt-cheap clicks and sky-high click-through rates. Facebook Ads is now a mature, complex and competitive platform.
As more advertisers flock to Facebook and the decrease of organic reach forces more businesses to turn to paid promotion, running ads profitably is no longer as straightforward as it once was. Not only this, but agencies focusing on just the ad traffic don’t take enough interest in conversion optimisation to generate the highest ROI from that traffic.
That’s why I’m here to help.
My CPA-focused approach means that everything about your campaign is geared to generating you the highest return on your ad spend. I specialise in Facebook Ads Management, so I know what works. And I also know what sort of creativity is required to create scroll-stopping ads that convert.
But I also recognise that a well-run ad campaign is only as good as the landing pages it’s driving traffic to, which is why we’re meticulous about what’s happening after the click.
So whether you’re an eCommerce brand looking to find new audiences, grow your reach and make sales, or a service business wanting to generate leads, I will build and run a Facebook Ads campaign focused on delivering your sales targets.
How I Do Facebook Ads Management
My approach to Facebook Ads management starts with the belief that no two businesses are the same. Understanding the nuances, key messages and the particular audiences for a product or service is vital to ensuring that the ads don’t just get clicks, but the right clicks to turn into conversions.
I can handle as much of the process as you need. With my Copy, Design and Development skills, I’m perfectly set up to handle landing pages, website changes and creative. This gives you peace of mind, knowing that I’ll be viewing the entire conversion funnel, rather than just focusing on driving traffic and washing my hands of what happens after that.
Each campaign also has a dedicated attention from me, who acts as your primary point of contact across every marketing channel. So no matter how much is going on “behind the scenes”, you will get regular updates and video call opportunities.
- Bespoke Facebook Ads Strategy
I’ll create a bespoke Facebook Ads strategy to map out how I’ll tackle your ad campaign. Your strategy will set out clear and ambitious (but achievable) goals relating to your conversions, CPA (cost per acquisition) and ROAS (return on ad spend).
I’ll outline who I’m going to target and break down my plan of action for your ad campaign — the steps I’ll take to meet your goals.
- Precise Audience Targeting
Facebook has so many options for targeting specific audiences, but rather than race straight in, I’ll do my research to design a strategy based on identifying the right sort of buyers.
I believe that audience targeting is often the difference between a good campaign and a Pro campaign. By putting your ads in front of the right people, I’ll increase your conversion rate and keep your CPA to a minimum.
- Facebook Ad Optimisation
I can handle all the elements of scroll-stopping advert creative, whether it’s writing enticing ad text to match the social scroller’s mood, or creating eye-catching videos to get information across in the most engaging way.
I’ll work closely with you to make sure your ads match your brand.
- Split Testing
Your ads on Instagram need to be visual and eye-catching to stand out from the competition. I design professional, striking ads that stop people scrolling.
I might use stunning photos of your products, inspiring lifestyle images, or my Designers can create unique graphics that showcase your brand or your products.
- Facebook Ads Optimisation
Good campaigns are built. Great campaigns are continually refined, tweaked and optimised. That’s why go-live day is only the start. Every audience hits fatigue; every ad eventually reaches saturation. But my Facebook Ads are utterly relentless at continually driving improvements, rethinking, and testing new angles to find even better performance.
- Transparent Reporting on Ad Performance
I think it’s essential you know what I’m doing, why I’m doing it, and what’s happening as a result. That’s why my transparent reporting tells you exactly that.
You’ll have the option of weekly calls with me to discuss your campaign, alongside a more in-depth monthly review of our progress against the agreed 6-month goals.