Highly Effective eCommerce Stores Designed to Rank and Convert
From cleaning products to clothing, I’ve built eCommerce websites selling almost everything you can imagine. Each year, I analyse multiple stores for their owners, and I’ve built and marketed lot more.
This gives me a great perspective on what it takes to grow a strong eCommerce brand and the key differences between stores that struggle and stores that thrive.
The majority of the stores I build are WooCommerce or Shopify-based.
Here’s why:
- It’s simple for my clients to update their own websites, which is important if you’re going to be adding new products, categories and content — all of which are vital to your store’s success.
There are excellent third-party integrations available, helping with everything from stock control to fulfilment (and saving you development costs).
They’re a dream for SEO (WooCommerce more so than Shopify, although Shopify 2.0 has changed that a lot).
Both are common website platforms, so there’s no risk of being trapped with an obsolete website that costs a fortune to redevelop.
My eCommerce Principles
Every eCommerce build is slightly different, but there are still some core principles that guide each project.
1. First Impressions Count
With no other evidence to go on, visitors judge the quality of your service and products by the quality of your website, so it’s crucial that yours looks truly world-class. I build fully responsive layouts that look amazing, without sacrificing conversion rate optimisation.
2. Websites Should Be Built to Convert
eCommerce visitors are used to the ease of Amazon, so every one of my eCommerce builds focuses on shortening the buying process and removing obstacles between the visitor and the conversion.
One-page checkouts, intuitive navigation, simple variation selection and compelling product pages all add up to more conversions, which means more profitable marketing and faster scaling up.
3. Product Pages Should Work HARD
Most eCommerce product pages are slacking off big time with poor quality, short and generic product descriptions, a lack of video and few user-generated reviews. Frankly, this is not good enough. If Amazon thinks that it needs over 1,000 words to sell a £1.99 Kindle book to regular customers, why should a couple of sentences ripped from the manufacturer’s website be enough for you?
I’ll build your product pages to allow you to add this content along with user-generated reviews and product videos. I can even write your product copy for you if you prefer.
4. Every eCommerce Website Should Have Built-in SEO as Standard
I optimise all your eCommerce website’s core pages during the website build, saving you time and money when compared to optimising them afterwards. I’ll write and optimise your category page text, handle your metadata, look after redirects and handle the submission of the website once it’s live. All this is included as part of the build — no extra charge.
5. Mobile-Friendliness
Obviously, your eCommerce website needs to be mobile-friendly. But, more than that, your eCommerce website needs to be “mobile-first.” If you are to generate a lot of your traffic from social media advertising, for example, a significant proportion of your traffic is going to be from mobile. Any conversion blockages that occur as a result of a poorly optimised mobile experience can massively impact the profitability of your traffic channels.
Every eCommerce website I design is built with mobile users in mind. By using responsive design as standard, I ensure that the shopping experience is smooth for visitors, whatever size device they are on.
Why Should You Pick Sandip as Your eCommerce Developer?
I’m a professional web designer in Mumbai (although I’m 100% remote-working). I’ve created lots of websites for happy customers selling everything you can imagine — and even some things you probably can’t! Each website I build is carefully crafted by me.
My websites are built to perfection. I work tirelessly to ensure your website is exactly how you want it, from the branding and design down to the words on the page.
With me, there are no nasty lock-ins, you’ll have full access to your website, and the all-important SEO and CRO principles that make your site a success are built-in throughout.
Websites Built to Convert
A website that doesn’t convert is like a salesperson that doesn’t sell. I believe that your website needs to work hard for you, and it should be a profitable marketing asset.
My custom website design doesn’t just look good — it converts too. Your website needs to make sales, at the highest possible conversion rate, so that your traffic generation is as profitable as possible. That’s why all of my custom website designs are optimised for conversions. In fact, the conversion is the first thing I consider during the design process.
An eCommerce Website That You Control
Life is too short to have to ask a Developer every time you want to change or add something to your website. You don’t want to have to wait eight months for the one Developer on earth that knows how to work on your website to return from their “self-discovery” trip. That’s why I only build websites using the most common eCommerce platforms. And, once it’s built, I hand you full access with no nasty tie-ins.
No Nasty Lock-Ins — Here’s How It Works:
I build most of my websites on common eCommerce platforms like WordPress and Shopify. I often find myself recommending WordPress because it’s user-friendly and can scale with your business. You can edit and add pages, products and blogs without needing Developer support.
Rather I make the changes for you? No problem, I’m here to help. I have website maintenance and hosting packages, meaning you can leave the website management to me.
These are optional, of course. You can also opt to take your website elsewhere if you choose.
Websites Built to Rank on Search Engines
With ad costs continuing to climb, more and more eCommerce stores are prioritising organic search. And with good reason — I’ve helped eCommerce brands grow from five to seven figures using SEO alone.
But for a store to rank well, it needs to avoid the common eCommerce SEO pitfalls. Every store I build has SEO “baked-in” from the ground up. Not only do I take care of the essential technical optimisation, but any content I write for core, category and product pages is informed by keyword research.
Then, once your store is live, I can continue to promote it to grow its reach through my ongoing SEO and content marketing services, as well as driving targeted paid media traffic.