Google Analytics is pushing digital marketing professionals like never before. This free web data analysis tool makes it simple for business users to track website…
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The Importance of Social Media Marketing in 2022
2021 cemented a lot of changes in our professional lives. Zoom became our default meeting room, and webinars are regular events. But the most impactful…
What is Buyer Behavior and Why Does it Matter?
Buyer Behavior – the processes and actions that consumers take when they aim to purchase, use, and get rid of something that they need. These…
How to optimize B2B Demand Generation & Sales Enablement
We frequently discuss online conversion optimization without taking into account the fact that many companies, particularly B2-B ones, rely on offline sales to generate money….