Google Analytics is pushing digital marketing professionals like never before. This free web data analysis tool makes it simple for business users to track website visits, optimize web content, and much more.
As such, Google Analytics is proving to be a key differentiator, particularly for digital marketing professionals who want to help businesses build customer loyalty and drive long-lasting revenue growth.
Why Is Google Analytics Important to Digital Marketing Professionals?
In the past, digital marketing professionals frequently were forced to track and analyze web data on their own. This meant business users needed to allocate significant time and resources to retrieve web data and assess this information effectively.
And if digital marketing professionals were successful, they then would need to take their findings and share them with peers and superiors across a business.
However, as new, digital ways to connect with consumers have emerged, it has become extremely difficult for digital marketing professionals to keep pace with today’s always-on, always-connected shopper.
Social networks, mobile devices, and other state-of-the-art technologies have transformed the way that brands and shoppers interact with one another. Meanwhile, digital marketing professionals are tasked with providing consumers with timely, relevant information about assorted products and services.
If digital marketers fail to do so, a business risks falling behind its rivals without a clear path to recovery. Now, Google Analytics simplifies web data analysis.
It empowers digital marketing professionals with a quick, easy way to obtain actionable web data and insights any time they choose. Google Analytics offers dashboards that display web insights in a reader-friendly format.
The dashboards contain charts, graphs, tables, and other visualizations, all of which are fully interactive and can be viewed on any device.
This means digital marketing professionals won’t have to worry about investing significant time and resources to mine web data; instead, they can use Google Analytics dashboards to obtain the insights they need to make informed decisions. Furthermore, Google Analytics accelerates the process of transforming web data into meaningful insights.
It provides dashboards that offer up-to-the-minute insights that highlight web insights that digital marketing professionals want, any time they want them.
As a result, digital marketing professionals can gain unparalleled insights into how online shoppers view a website and what can be done to improve a website both now and in the future. Let’s not forget about the customization provided by Google Analytics dashboards, either.
Digital marketing professionals can set up custom Google Analytics dashboards or work from preexisting templates. Then, digital marketing professionals can incorporate these dashboards into their day-to-day web data analysis efforts with ease.
The dashboards can even be shared with all digital marketing professionals across a business or certain groups of authorized users to foster improved collaboration. Lastly, for digital marketing professionals who want to access Google Analytics dashboards on the go, reports can be generated in a matter of minutes.
Take Your Digital Marketing Efforts to New Heights with Google Analytics
Digital marketers often face an uphill climb if they want to help a company accomplish its goals. In fact, many digital marketing professionals lack the necessary insights to ensure a business can improve its web content consistently.
Today, digital marketers need state-of-the-art web data analysis tools to establish goals. Thanks to Google Analytics, these marketers can collect and assess web insights with ease.
Why Is Google Analytics Ideal for Digital Marketers?
Google Analytics empowers digital marketers with advanced dashboards that make it simple for business users to retrieve and evaluate web data. That way, digital marketers can gain unprecedented web insights to drive informed decision-making.
For example, if digital marketing professionals want to learn about web traffic sources, Google Analytics enables them to do just that. Within minutes, a business user can set up a Google Analytics dashboard to monitor web traffic, and this dashboard will constantly be updated in real-time.
On the other hand, if digital marketing professionals want to explore ways to bolster a company’s web content, Google Analytics offers powerful insights.
A business user can establish a Google Analytics dashboard that visualizes which web content is most popular – and which content is missing the mark with web visitors – so he or she can develop an effective web content strategy.
Google Analytics provides digital marketing professionals with web insights that they otherwise might struggle to obtain elsewhere. Perhaps best of all, the service is available for free, and business users won’t have to struggle to set up Google Analytics dashboards too. Here are the steps to create a Google Analytics dashboard:
- Log in to Google Analytics.
- Open Reports.
- Click Customization > Dashboards.
- Select the +New Dashboard.
- In the Create Dashboard dialog, choose Blank Canvas (no widgets) or Starter Dashboard (default set of widgets).
Digital marketers can set up Google Analytics dashboards without limitations. Meanwhile, these dashboards are accessible on any device – a business user only needs access to the internet, and he or she can obtain immediate access to Google Analytics dashboards.
Furthermore, Google Analytics dashboards can be shared across a digital marketing team, or access can be restricted to just a few users. And if a business user wants to update a Google Analytics dashboard, he or she can do so at any time.
Google Analytics enables digital marketing professionals to quickly and effortlessly craft PDF reports based on dashboards. These reports allow business users to view the insights contained within dashboards in a PDF report.
Although Google Analytics reports offer some value, it is important to note that these reports lack the interactivity of dashboards. Therefore, digital marketing professionals who expect the same experience when they view dashboards and reports may be out of luck.
Google Analytics dashboards offer visually appealing and easy-to-understand illustrations that highlight web insights in a reader-friendly format. Comparatively, Google Analytics reports merely provide business users with access to information that is contained within dashboards – something that limits the overall value of the reports themselves.